You may or may know this, but before heading to BaubleBar, I spent nearly eight years working in the fragrance business. I started my career in buying and then worked in marketing + brand management. It was a fun and exciting industry to work in, but I am insanely jaded. I know the margins on fragrances (and how much money these companies dump into advertising + sales efforts.) So I have a hard time plunking down the cash to splurge on a bottle of perfume… especially after getting it for free for all those years.
All of that aside, Valentine’s Day is one of the most popular times of year to buy fragrance, (mostly because you have to really know some one… and because fragrance makes a romantic gift) and here are some of my favorites!
Universally appealing: Banana Republic M+ W – clean and fresh